The Upside Down Amsterdam is one of the most playful and visually surprising experiences in the city. Instead of traditional museum galleries, you walk through a series of immersive rooms filled with optical illusions, colourful installations, and creative Dutch-themed sets. From floating bicycles and upside-down living rooms to glowing neon spaces and a giant ball pit, every corner invites visitors to explore, interact, and capture memorable photos.
This interactive attraction is especially popular with travellers who want something different from classic museums. The experience combines modern design, social media friendly spaces, and elements of Dutch culture in a fresh and entertaining way. Several rooms are inspired by everyday life in Amsterdam, including cycling culture, festivals, and canal houses, but each setting adds a playful and unexpected twist that makes the visit feel original and fun.
Most visitors spend around one to two hours exploring the different rooms before relaxing in the café area at the end of the experience. It is a great indoor activity during rainy weather and an excellent choice for couples, families, and groups of friends who want to add something creative and memorable to their visit to Amsterdam.
The Upside Down: A Playful Interactive Experience Full of Surprising Perspectives
A self guided journey through multiple themed rooms filled with immersive visual sets inspired by Dutch culture, pop art and modern creativity.
The Upside Down Amsterdam includes:
- Interactive installations that encourage visitors to pose, explore and capture unique photos from unexpected angles
- Upside down environments and optical illusions that create surprising perspectives and playful moments throughout the experience
- Creative spaces featuring neon lights, mirrors, colour explosions and stylised photo backdrops designed especially for social media friendly photography
- A lively indoor attraction in Amsterdam South that is easy to combine with shopping, dining or other nearby activities
A visit to The Upside Down Amsterdam takes about 1.5 hours
There’s a cool sister venue right next door
The All Out Amsterdam recently opened in the same building. After finishing Upside Down, you can continue with interactive darts, shuffleboard, sjoelen (Dutch table shuffleboard), karaoke, and unique cocktails. Many people combine both for a full afternoon/evening of fun.
Of course, we’ve found an Upside Down + All Out combo deal for you!
Prices
Prices are subject to change.
Opening hours
The Upside Down Amsterdam is open most days of the year.
| Monday | 09:30 – 19:00 |
| Tuesday | 09:30 – 19:00 |
| Wednesday | 09:30 – 19:00 |
| Thursday | 09:30 – 19:00 |
| Friday | 09:30 – 20:00 |
| Saturday | 09:30 – 20:00 |
| Sunday | 09:30 – 19:00 |
For current opening hours, please visit The Upside Down Amsterdam's official website; you can find them in the bottom right corner of that page.
The Upside Down
Europaboulevard 51079 PC Amsterdam
- +31 (0)20 261 0428
This email address is being protected from spambots. You need JavaScript enabled to view it. - The Upside Down
How to get there:
- Walking: 5-minute walk from train station Amsterdam RAI
- Bicycle: approximately 15 minutes' cycling from Leidseplein and Museumplein. Bicycle parking is located at the entrance.
- Bus: 62 to Europaplein + 2-minute walk
- Tram: 4 to stop Europaplein + 2-minute walk
- Metro: 52 to station Europaplein, take exit 'Europaplein, RAI' + 2-minute walk. Or 50, 51 to Station RAI + 5-minute walk
- Train: station Amsterdam RAI + 7-minute walk
- Car: 15% discount at Flowparking, if you let the Upside Down colleagues know that you are parked here. The Upside Down entrance is on the other side of the building.
Accessibility: The Upside Down is situated in a modern building designed with accessibility in mind. The various rooms, exhibitions, and activities are spread across the venue, and the organization strives to ensure all spaces are fully accessible to visitors. Please note that the venue offers limited access for strollers, mobility scooters, and wheelchairs. Additionally, there is no space available outside the venue to park these items.
Hotels near The Upside Down
Motel One Amsterdam
Europaboulevard 23
1079 PC Amsterdam
0,1 km
nhow Amsterdam Rai
Europaboulevard 2B
1078 RV Amsterdam
0,2 km
Van der Valk Hotel Amsterdam Zuidas - Rai
Tomasso Albinonistraat 200
1083 HM Amsterdam
0,5 km
Holiday Inn Amsterdam
De Boelelaan 2
1083 HJ Amsterdam
0,6 km
Novotel Amsterdam City
Europaboulevard 10
1083 AD Amsterdam
0,7 km
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 LH Amsterdam
1,0 km
Last updated: April 2026