Located in a historic building at Dam Square, right in the heart of the city centre, Ripley’s Believe It or Not! Amsterdam takes visitors on a surprising journey through the strange, the extraordinary and the truly unbelievable. Spread across five floors and featuring more than 500 remarkable objects and exhibits, this interactive attraction combines authentic world curiosities with playful illusions and hands-on experiences. From traditional shrunken heads and record-breaking human achievements to a towering robot built from car parts, it is one of Amsterdam’s most entertaining indoor attractions and a perfect experience in any weather.
What makes the Amsterdam location especially memorable is its mix of global oddities and local inspiration. Visitors can walk through the Netherlands’ only rotating Vortex Tunnel, test their balance inside a swirling corridor of lights, and discover creative exhibits inspired by Dutch culture and the city itself. Along the way you will encounter unusual artworks made from unexpected materials, optical illusions that challenge your senses, and interactive installations designed to surprise visitors of all ages. It is a playful and curious experience that feels very different from a traditional museum visit.
Unlike traditional museums that focus mainly on history or art, Ripley’s Believe It or Not! Amsterdam is designed as a playful discovery experience where curiosity leads the way from floor to floor. Visitors move through a surprising mix of real world records, unusual cultural objects, interactive challenges and visual illusions that constantly invite participation rather than observation. This makes it an ideal stop for families, curious travellers and anyone looking for something unexpected to do in the city centre, especially if you want an attraction that is fun, accessible and easy to combine with a visit to Dam Square and the surrounding historic highlights.
Ripley’s Believe It or Not!: Discover the Weirdest Attraction on Dam Square
Explore five floors filled with over 500 extraordinary objects and curiosities from around the world
Ripley's Believe it or Not! includes:
- Enjoy interactive exhibits and optical illusions designed for visitors of all ages
- Experience the Netherlands’ only rotating Vortex Tunnel, a swirling corridor that challenges your balance and senses
- Discover authentic cultural oddities, real world records and unusual artworks made from surprising materials
- Spot creative Dutch-inspired exhibits and fun photo opportunities throughout the experience
- Relax in the Ripley’s Lounge with panoramic views over Dam Square
Most visitors spend between 90 minutes and 2 hours exploring the five floors of interactive exhibits. However, if you want to experience everything in detail, a visit can easily last 3 hours or more.
Ripley's Lounge – Panoramic View over Dam Square
Located on the top floor of Ripley’s Believe It or Not! Amsterdam, the Ripley's Lounge offers a stunning panoramic view overlooking the historical Dam Square and the Royal Palace. Housed in a beautiful historic building at Dam 21, right in the heart of Amsterdam, the museum spans five floors filled with bizarre wonders. After the madness of the oddities, you arrive at the spacious Ripley's Lounge (approx. 500 m²). Here you can sit back, enjoy a drink or snack, and take in one of the most beautiful bird’s-eye views over Dam Square and the Royal Palace. This relaxing lounge experience is unique to the Amsterdam location and feels like the perfect reward after all the weirdness.
Prices
Prices are subject to change. Combo deal prices are based on adult rates, so prices for children may be lower.
Opening hours
Ripley's Believe it or Not! is open seven days a week
| Monday | 10:00 – 22:00 |
| Tuesday | 10:00 – 22:00 |
| Wednesday | 10:00 – 22:00 |
| Thursday | 10:00 – 22:00 |
| Friday | 10:00 – 22:00 |
| Saturday | 10:00 – 22:00 |
| Sunday | 10:00 – 22:00 |
For current opening hours, please visit Ripley's Believe it or Not official website; you can find them in the top right corner of that page.
Ripley's Believe it or Not!
Dam 211012 JS Amsterdam
- +31 (0)20 369 7120
This email address is being protected from spambots. You need JavaScript enabled to view it. - Ripley's Believe it or Not!
How to get there:
- Walking: 10 minutes from Amsterdam Central Station
- Bicycle: bike parking at Beursplein 4
- Tram: 4, 14 to Dam (Damrak side) + 2-minute walk
- Metro: 52 to stop Rokin + 4-minute walk
- Car: Parking Rokin, De Bijenkorf, among others
Accessibility: Ripley's Believe It or Not! Amsterdam is fully wheelchair accessible, with a spacious elevator connecting all floors and accessible restrooms on-site. While mobility scooters are permitted, visiting during quieter hours is recommended for a more comfortable experience. Registered service animals are welcome, and the museum staff is available to assist guests with any specific needs.
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Last updated: April 2026