Step into the vibrant world of cocktails at the Bols Cocktail Experience, an interactive attraction in the heart of Amsterdam’s Museumplein district. Discover the story behind Lucas Bols, one of the world’s oldest distilled spirit brands, while exploring immersive rooms filled with aromas, flavors, sound and visual effects.
During this self-guided experience, you will learn how cocktails are created, discover the history of Dutch genever and test your senses through playful installations and tastings. Your visit ends in the spectacular Mirror Bar, where a professional bartender prepares a signature cocktail based on your personal taste preferences.
The Bols Cocktail Experience combines history, entertainment and mixology in a modern and highly interactive setting. From the Hall of Taste to the ingredient and genever rooms, every part of the experience is designed to stimulate your senses and introduce you to the art of cocktail making. For visitors who want to go beyond the standard tour, cocktail workshops are also available, giving you the chance to shake and create your own drinks under the guidance of professional bartenders.
Bols Cocktail Experience: Discover the world of cocktails at House of Bols
Interactive tastings, immersive rooms and a perfectly mixed drink at Amsterdam’s iconic Mirror Bar.
The Bols Cocktail Experience includes:
- Multi-sensory interactive rooms — Step into the Art of Flavour and Extraction Room where you see, smell, touch, and taste how cocktails and spirits come to life
- Hall of Taste — Discover over 40 Bols liqueurs and spirits through playful smelling, guessing, and tasting experiences
- Cocktail Experience Room — Learn the 6 steps to the perfect cocktail and join a fun shaking battle with your friends
- The Story of Lucas Bols & Dutch Genever — Dive into the rich 1575 heritage of one of the world’s oldest distilled spirit brands
- Signature cocktail in the Mirror Bar — Enjoy a beautifully crafted cocktail (alcoholic or non-alcoholic), tailored to your taste in the stunning Mirror Bar
- Immersive multimedia & photo-worthy spaces — Light, sound, and digital effects that stimulate all your senses in spectacular settings
- Audio guide in 7 languages — Explore at your own pace with engaging storytelling in English, Nederlands, Français, Deutsch, Italiano, Español, or 中文
Get more out of your visit, upgrade your experience with an optional Cocktail Workshop and take your visit to the next level:
- Learn to shake, stir, and create cocktails like a pro under the guidance of expert bartenders
- Make 2 or 3 of your own cocktails to take home the recipes (and the memories)
- Perfect for groups, friends, hen parties, corporate outings, or anyone who wants a hands-on experience
The Experience Tour is roughly one hour long. Including the pre-booked cocktail workshop, the total experience takes 1.5 to 2 hours. The minimum age for a visit to the Bols Cocktail Experience is 18 years.
The Secret Inside Aviation’s Most Wanted Souvenir
Did you know that the iconic Delft Blue miniature houses gifted to KLM Business Class passengers hold a liquid secret? Every single one of these world-famous collectibles is filled with authentic Bols Genever—the Dutch grandfather of gin! Visit the Bols Cocktail Experience to admire an entire, Instagram-worthy wall showcasing hundreds of these miniatures.
Prices
Prices are subject to change.
Opening hours
Bols Cocktail Experience is open seven days a week
| Monday | 13:00 – 18:30 |
| Tuesday | 13:00 – 18:30 |
| Wednesday | 13:00 – 18:30 |
| Thursday | 13:00 – 18:30 |
| Friday | 13:00 – 21:00 |
| Saturday | 13:00 – 21:00 |
| Sunday | 13:00 – 18:30 |
The bar closes 1 hour after last ticket sale
Bols Cocktail Experience
Paulus Potterstraat 141071 CZ Amsterdam
- +31 (0)20 570 8575
-
This email address is being protected from spambots. You need JavaScript enabled to view it. - Bols
How to get there:
- Walking: 2 minutes from Museumplein
- Bicycle: 7 minutes cycling from Dam Square, bike racks available at Museumplein or nearby the venue
- Tram: 2, 5, 24 to Museumplein, or 12 to Van Baerlestraat
- Bus: 357, 397, N47, N57, N84, N88, N97 to Museumplein
- Car: parking available at Q-Park Museumplein + 6-minute walk
Accessibility: The Bols Cocktail Experience Amsterdam is located in a historic building, which brings some physical limitations, but the venue is highly dedicated to welcoming everyone. An elevator and portable ramps are available, and if guests notify them in advance, the staff will gladly prepare a smooth, step-free route. For a quieter and more relaxed visit, it is highly recommended to drop by on weekdays before 16:00. Most areas are wheelchair-friendly, though spaces can get a bit tight during peak hours. Registered service animals are more than welcome. To ensure the best possible experience, it is best to reach out to the venue directly before arriving to discuss any specific needs.
Hotels near Bols Cocktail Experience
Hotel Aalders
Jan Luijkenstraat 13-15
1071 CJ Amsterdam
0,1 km
Hotel Van Gogh
Van de Veldestraat 5
1071 CW Amsterdam
0,1 km
Jan Luyken Amsterdam
Jan Luijkenstraat 58
1071 CS Amsterdam
0,1 km
Hotel JL No76
Jan Luijkenstraat 76
1071 CT Amsterdam
0,1 km
Hotel Fita
Jan Luijkenstraat 37
1071 CL Amsterdam
0,1 km
Max Brown Hotel Museum Square
Jan Luijkenstraat 40-46
1071 CR Amsterdam
0,1 km
Last updated: June 2026