Things to do in Amsterdam

Amsterdam isn't just about admiring canals and world-class museums from afar, it's about diving in and creating unforgettable moments! Our Things to do category brings you the city's most interactive, immersive, and thrilling activities that let you become part of the story. Whether you're stepping into the spotlight with lifelike celebrities, brewing your own beer, flying over tulip fields in a virtual adventure, or unlocking hidden secrets on a guided quest, these are the hands-on highlights that turn a trip into an epic adventure.

From high-energy fun on Dam Square to creative workshops, multi-sensory simulations, and behind-the-scenes thrills, Amsterdam's experiences blend Dutch innovation, history, and pure entertainment. Perfect for families, couples, solo travelers, or anyone craving something beyond the ordinary.

Ready to make memories? Explore our top picks below, from the star-studded magic of Madame Tussauds to brewing sessions, flight simulators, escape rooms, and more. Amsterdam awaits, go ahead and become the star of your own story!

Pro tip: Book in advance, popular experiences sell out fast, especially in peak season! Have an amazing time creating your Amsterdam story.

  1. Heineken Experience
  2. Madame Tussauds
  3. A'DAM LOOKOUT
  4. This is Holland
  5. ARTIS Zoo
  6. Royal Palace Amsterdam
  7. Johan Cruijff ArenA
  8. The Amsterdam Dungeon
  9. The Upside Down
  10. Make Your Own Dutch Stroopwafel workshop
  11. Ripley's Believe it or Not

Frequently Asked Questions about Experiences in Amsterdam

What are the most popular interactive experiences in Amsterdam?

Top picks include:

  • Heineken Experience: Interactive brewery tour with tastings and multimedia exhibits.
  • Madame Tussauds Amsterdam: Pose with lifelike wax figures of celebrities and stars.
  • THIS IS HOLLAND: Ultimate 5D flight experience over Dutch landscapes and icons.
  • NEMO Science Museum: Hands-on experiments and workshops for all ages.
These blend fun, education, and immersion – perfect for families, couples, or solo travelers. See the full list higher up on this page for details and links.

 

Should I book tickets in advance for Amsterdam experiences?

Yes, especially for popular ones like Heineken Experience, Madame Tussauds, and THIS IS HOLLAND – they often sell out, particularly in peak season (spring/summer). Book online via official sites or combos (e.g., Madame Tussauds + THIS IS HOLLAND) for discounts and skip-the-line access. Last-minute tickets are possible in low season (November–February), but advance booking is safer.

How long do these experiences typically last?

Most last 1–2.5 hours:

  • Heineken Experience: 1.5–2 hours (self-guided, with tastings).
  • Madame Tussauds: 1–1.5 hours (flexible pace).
  • THIS IS HOLLAND: About 1 hour (including 9-min 5D flight and pre-shows).
  • NEMO: 2–4 hours (you can stay as long as you like).
Plan 2–3 experiences per day max to avoid fatigue.

 

Are Amsterdam experiences suitable for families and children?

Absolutely! Many are family-friendly:

  • NEMO is designed for kids (interactive science, free for under 4s).
  • Madame Tussauds has celebrity zones and photo ops for all ages.
  • THIS IS HOLLAND is exciting for kids (5D flight feels like flying).
  • Heineken Experience is 18+ for tastings, but the tour is fun for older teens.
Check age restrictions per attraction – most welcome children with adult supervision.

 

Can I combine multiple experiences for a discount?

Yes! Popular combos include:

  • Madame Tussauds + THIS IS HOLLAND (or + Amsterdam Dungeon).
  • Heineken Experience + canal cruise.
  • THIS IS HOLLAND + Madame Tussauds + other attractions.
These save 10–20% and often include skip-the-line. Look for bundle tickets on official sites or platforms like GetYourGuide/Viator.

 

Do these experiences offer accessibility for wheelchairs or reduced mobility?

Most are accessible:

  • Heineken Experience: Wheelchair-friendly, elevators, accessible restrooms.
  • Madame Tussauds: Fully accessible, with ramps and adapted areas.
  • THIS IS HOLLAND: Wheelchair accessible (flight seats adjustable), companion tickets often free.
  • NEMO: Highly accessible with lifts and adapted exhibits.
Contact the attraction in advance for specific needs (e.g., audio guides or quiet times).

 

What is the best time of day to visit these experiences?

Mornings (opening time) are quieter and less crowded – ideal for Heineken Experience or Madame Tussauds. Afternoons/evenings work well for THIS IS HOLLAND (great views in daylight) or rooftop add-ons. Avoid weekends/holidays for shorter queues. In peak season, book early slots; in low season, anytime is fine.

Things to do

Tourist attractions